The "instinct" Mega-made mosaic Bashny.Net

On November 17, the network of shopping centers "Mega" has launched a new advertising campaign, "Everybody has his own Santa Claus." This campaign is based on communication platform "MEGA at everyone", developed a network of shopping centers MEGA and the agency believes the team Instinct.Po Instinct, New Year's Eve - a very personal holiday, when everyone has a wish, his own dream of the present, their New Year purchases and Christmas outfits. Thanks to the "MEGA" these dreams become reality - "MEGA" gives everyone a holiday, helping to find the most coveted gift - a teddy bear or a skate, a new phone or a good book, a dress or even a punching bag.

Analyzing the images of traditional Christmas characters - all the Santa Clauses and Santa Claus, who replicated year after year in the media space-team concluded that the images are similar to each other in a variety of communications. Therefore, for New Year's "MEGA" this year were prepared different characters: the classic kind grandfather for children and parents, muscular macho women, sexy Snow Maiden for men. Each character is built from hundreds of gifts and desires, corresponding to the target audience, for example, consists of drawing the Snow Maiden image neckties, watches, machinery, weights and more.







The result was a kind of crib Gifts: for example, the Snow Maiden was placed in men and in women's magazines, women have seen any of gifts and desires develops Santa Claus in the representation of their beloveds.

The advertising campaign "Everyone has their own Santa Claus" is held from 17 November to 31 December in the press, outdoor advertising, radio, in the subway and on the Internet in Moscow, St. Petersburg and other cities, where there are shopping centers "Mega", and themselves on the territory of shopping complexes.


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