The Auchan opened social exposure traffic police Bashny.Net

Natalya Agre, who recently left the post of general director of the agency "Naturally" (part of the holding Media Arts Group), led the agency Zavod.Napomnim that earlier Natalya Agre announced the opening of a new type of agency: "In our country has practically no such direction as brands State, municipal and social formations. Work in these areas is conducted, but conducted by some unknown canons. The first experience of system solutions of social problems in view of professional marketing experience gave astonishing results.
We are ready to service these areas at the highest level of marketing. This is an area where I plan to successfully occupy a niche and found his calling in the implementation of projects of national, state level ».

The first work was the advertising campaign in the framework of cooperation between the Inspectorate and Ashan belongs to the latter-day agency Zavod.

The event will begin long-term partnership between the hypermarkets and Inspectorate, an agreement which was signed in November 2008. "We seem obvious association between the traffic on the road and the movement of people in the supermarket, especially at peak times, - says General Director of Zavod Natalia Agra - we are pleased that in the face of management Auchan hypermarket found understanding of this extraordinary scenario».

The main motto of the campaign: "Follow simple rules - it will save on the road!". In a few days the hypermarket turn into a busy road, and its visitors will be road users' movements without danger ».







Under mannequin hangs a poster with the catchphrase "Collision at a speed of 50 km / h in power still fall from 5th floor».





The action is a continuation of Inspectorate implemented a comprehensive program to promote traffic safety carried out in Russia for the third year in a row. In turn, the promotional activities implemented within the framework of the federal target program "Increase of traffic safety in 2006-2012».

One of the directions of traffic police propaganda campaign lies in the fact that members of the movement have seen each other, above all people. From this perspective, the heavy traffic at peak hours hypermarket akin Traffic metropolis with the only difference being that serious clashes in the shop are extremely rare. People see each other, not faceless iron box cars. They are easier to compromise, to give way, to wait.

"Most of our customers come to the store by car, many come with their families, with their children. Participation in such events for us - it is an expression of concern about our clients, the families and the children, it is the realization of our social responsibility - said General Director of Auchan Russia Jean-Pierre Germain. - We will be happy to give visitors a vivid impression of the store, the topic of conversation, but the most important - we believe that it is a useful exercise, people will understand and appreciate his »





















On the whole territory of the hypermarket Auchan posters with simple calls and their corresponding traffic signs. Every reminder of compliance with the rules followed by the phrase "On the road, it will save." Subjects Posters reflects the major traffic violations that lead to serious consequences.













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