Mortars Forman caulked moon Bashny.Net

"The General Line!" Developed and launched in August 2009 advertising campaign of dry building mixtures TM Forman.Reklamnaya campaign "There was FORMAN» demonstrates that with good building materials possible deal. A feature of the campaign was to supply non-standard print media - the advertising material was disguised under the article "yellow press" with provocative headlines.
Promotion channels: press, posters in the field of sales, outdoor advertising structures.
Target audience: managers, superintendents, specialists of construction organizations and specializes in the repair and decoration, as well as individuals carrying out their own repairs.



















































Dry mixes FORMAN TM produces «Samara Plaster Plant».



It is worth noting that the name, logo and corporate style plaster mixes "Foreman" were developed in "Studio Art Lebedva».







The face of the brand became a plaster Apollo construction kaskeTvorcheskaya group:

"The General Line!" Advertising design

Project Manager - Svyatoslav Kosvintsev
Art Director - Irina Karandaeva
Copywriters - Elena Lukina, Daniel Telegin
Designers - Elena Malaeva Inna Glazov Alexei Bazik
Author of the idea - Elena Malaeva

via www.artlebedev.ru/everything/forman/