In the first clip after the rebranding of the agency BETC Euro RSCG Peugeot showed its ability to turn stones into zoloto.Rezhisser Michael Gracey of Partizan Productions and post-production studio Mikros Image rented movie "Alchemy", showing the transformation of objects into more sophisticated inventions: the grinder turns into a bike , biking - in the car, passenger car - in the race, and so on.
Concern Peugeot's spot acts as an alchemist whose primary purpose in all cultures is to achieve qualitative changes in items of "rebirth" and transition "to a new level." The basic principle of alchemy is the experience and time, multiplied by the effort. Regarding Peugeot, this principle sounds like the universe, multiplied by the idea.
Slogan: Marier les Univers. Associer les idees. / Connect universe. Combine ideas.
See the list of the creative team or download the video. This is the first video Peugeot with a new slogan and a new logo. The slogan «Motion & Emotion» / «Motion and Emotion", which sounds the same in every country of the world, and updated a lion vocations emphasize emotionality and modernity in vehicles Peugeot. A spot "Alchemy" - the ability to show the automaker to turn stones into gold.
7 items in stock! 39 Comments
- 21 January 2010
- 39
- 192
- 254 317
Post a purely Odessa flirting
-
- 138 273
Here is a July 5 happened in Vorkuta
-
- 256 541
15 passionate and tender kisses, immortalized in art
-
- 161 992
10 Delicious homemade sauces that you can prepare yourself
-
- 494 301
13 tricks that will make life a little easier and more enjoyable
-
- 119 294
15 postcards love