How to shoot a commercial about a man Old Spice Bashny.Net

Creators of Wieden + Kennedy Portland talked about how much of computer graphics in the video Old Spice «I'm On a Horse» .Napomnim that new job agency Wieden + Kennedy for Old Spice was the campaign for women about a man who smells like I could smell their man. The title spot titled «The Man Your Man Could Smell Like» demonstrates how muscular black man is first in his heart, then on the boat, and then on horseback. In his hand he holds the gel, the diamonds, the tickets to a romantic trip.

A man who smells like he could be your man smell

Producer and host of Internet radio TWiT.tv Leo Laporte (Leo Laporte) interviewed the creators of the spot Craig Allen and Eric Kallman. pre-bet $ 100 that the whole change of scenery made in 3D. But it was much more difficult.

The video filmed for three days with the help of technology «single shot». CG is used only in the episode with diamonds. First shooting took place on a boat, where they were mounted shower sets, which are then climbed up the crane. Then the hero goes on a boat, and when the camera shows him from the waist up, he sits on a special mechanism, and "moved" from a boat on a horse.

A bit of computer graphics is used only in an episode of diamonds to align the artificial hand, which holds all of the items with a live actor. Bottle of a shower gel, diamonds and other items were placed inside the hand, where it is pushed by a special mechanism.

The spot sounds real voice actor.

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