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The line of professional cosmetics Dermablend Professional advertised model Rick Genest, aka Zombie Boy.Amerikansky manufacturer correction and tone for the skin had a very unusual presentation of its cosmetics, demonstrating its effectiveness on a guy whose body is completely covered with tattoos.




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Advertising is based on the unusual for this category of products idea: it is not necessary to appreciate the book by its cover, but a man in appearance, for it may be hiding something completely unexpected.

Tattoos Zombie Boy, which covered 80% of his body, mimic the human skeleton. Rick Genest is very popular and in demand in the fashion industry. He - a favorite model of Nicola Formichetti, creative director of the house Mugler, and Lady GaGa. It appears in advertisements of fashion magazines and fashion collections.

via www.youtube.com/watch?feature=player_embedded&v=o4TkuXrsMZU