Chinese copies brands Bashny.Net

«Bucksstar», «McDnoald's», «Pizza Huh» and drugie.Pomnite such firms: Sonny, Panasounik or Adidos? This is the most important Chinese economic miracle: copy, slightly modified. Now, fakes have become more complicated and poizyaschnee.

Recently in China have discovered a counterfeit of IKEA in the small town of Kunming. Everything in the store was organized as the Swedish retailer, only the name hesitate to distort, leaving some nondescript - 11 Furniture. Recently, Chinese authorities have shut down a couple of fake Apple store, where everything: design, staff uniforms - were copied from the original stores Apple, and to sell iPhon and iPad were fake. Slon.ru checked one of the world's retailers and how to replicate in China.

Prada - Paradi



One of the most famous fashion houses, founded at the beginning of the last century in Italy, with revenues of over 2 billion euros. It became a symbol of the world luxury, in 2003 published a book "The Devil Wears Prada», and in 2006 appeared the same film.

KFC - KFG, KLG



KFC or Kentucky Fried Chicken (fried chicken from Kentucky) was founded in the '50s in America. The flagship brand of the corporation Yum! Brands, with annual sales of about $ 5 billion.

Pizza Hut - Pizza Huh



Pizza Hut - one of the oldest fast food chains. Founded in the 50's in Kansas. Who is a corporation Yum! Brands and counts under 35,000 points in 100 countries.

Starbucks Coffee - Bucksstar Coffee







Starbucks largest chain of coffee shops in the world. More than 17 000 establishments in 50 countries. No wonder that in China, decided to encroach on this brand.

Esprit - ERSPTE



The American company Esprit de Corp appeared in the 70s of the last century. Now the world has about 3,000 stores under this brand.

McDonalds - McDnoald's



It would be strange if China did not try to copy the McDonalds. In the hundred most valuable brands according to Millward Brown Optimo, he ranked fourth - after Apple, Google and IBM, and costs $ 81 billion.

Calvin Klein - Cavern Kernel



Now Calvin Klein, probably longer care about the Chinese counterfeiting. In 2003, he sold his business Phillips Van Heusen Corp. But his name is still one of the most famous brands in the fashion world, and the same company's revenue - about $ 1 billion.

Author: Elizabeth Nikitin, Slon.ru



Read on:

• Advertising in Chinese. All about how to make advertising in China.
• The parallel world brands. Like Sneakers and Abibas, fast foods McDak.
  via / pridumano / parallelnyj-mir-brendov-21158 /