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15 Tricks supermarket, which you do not even suspect
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1. Paired products
Supermarket makes the choice for you, placing products such as beer, fish and chips and nuts next to have lost the need to search.
2. Family package
Manufacturers make us think that we can save, if you buy a bag of peppers or 5-pound container of ice cream, but they just want us to buy a lot more than we can eat.
3. Search necessary
All the main types of products in the store are scattered in different parts: the milk in the same department, other meat, bread in the third, and so on. That is why we often buy a lot of unnecessary things and spend more money than expected.
4. The good old layout
Products that supermarkets want to sell, usually are at eye level, and those that are already selling well - above or below, well, on the lower shelves, you can see the items that can interest children.
5. "I need to fill it!ยป
The big supermarket, the more his truck. Cathay them in rows, buyers subconsciously willing to fill them to the top. Studies show that the large trucks make us buy a 19% increase.
6. Narrow passages
It is made specifically to the buyer, wandering through the narrow passage, could simultaneously see the goods on both the left and right sides of a series.
7. Watching us
Supermarkets are trying to turn ordinary consumers constant. To do this, they give different discount cards that will compel you to go exactly in this store, because you have to discount it.
8. Free probes
They can make buyers purchase goods, which they had just tasted, because I try to give only quality products.
9. Beautiful stands with products
When a customer sees a stand, he sees these products as promotional items, but it's just a beautiful shelves with products that the supermarket is trying to promote.
10. Impulsive buying
One of the most powerful tools that are used supermarkets - is a shelf near the cash registers. All who are in the queue, consider the adjacent bars and chewing gum, and often take them off the shelves.
11. "Fresh" products
To give vegetables and fruits fresh appearance, store employees were sprayed with water.
12. The smell of sale
The aroma of fresh bread or other intoxicating buyers of finished products and forces them to buy more and more.
13. Strategic choice of music
The stores usually plays a quiet and slow music to inspire buyers a sense of calm and confidence. If the store plays fast rhythmic music, the buyers would have merchandised much faster and instantly left the shop that the owners of supermarkets is not profitable.
14. Treacherous yellow tags
When a customer sees a yellow price tag, he thinks it will save, and the more the price crossed, so it is in this confidence. But often the supermarkets have not even thought to sell the goods on "old" prices.
15. Peeled and washed fruits and vegetables
Laziness is the same engine of commerce, as well as advertising. Studies show that the washed and peeled vegetables are at times more expensive than the original crude.
Knowing these tricks, you will not buy what you do not need. And do not forget that shopping should be fed only, otherwise your stomach and hunger also "help" you to make impulse purchases!
Supermarket makes the choice for you, placing products such as beer, fish and chips and nuts next to have lost the need to search.
2. Family package
Manufacturers make us think that we can save, if you buy a bag of peppers or 5-pound container of ice cream, but they just want us to buy a lot more than we can eat.
3. Search necessary
All the main types of products in the store are scattered in different parts: the milk in the same department, other meat, bread in the third, and so on. That is why we often buy a lot of unnecessary things and spend more money than expected.
4. The good old layout
Products that supermarkets want to sell, usually are at eye level, and those that are already selling well - above or below, well, on the lower shelves, you can see the items that can interest children.
5. "I need to fill it!ยป
The big supermarket, the more his truck. Cathay them in rows, buyers subconsciously willing to fill them to the top. Studies show that the large trucks make us buy a 19% increase.
6. Narrow passages
It is made specifically to the buyer, wandering through the narrow passage, could simultaneously see the goods on both the left and right sides of a series.
7. Watching us
Supermarkets are trying to turn ordinary consumers constant. To do this, they give different discount cards that will compel you to go exactly in this store, because you have to discount it.
8. Free probes
They can make buyers purchase goods, which they had just tasted, because I try to give only quality products.
9. Beautiful stands with products
When a customer sees a stand, he sees these products as promotional items, but it's just a beautiful shelves with products that the supermarket is trying to promote.
10. Impulsive buying
One of the most powerful tools that are used supermarkets - is a shelf near the cash registers. All who are in the queue, consider the adjacent bars and chewing gum, and often take them off the shelves.
11. "Fresh" products
To give vegetables and fruits fresh appearance, store employees were sprayed with water.
12. The smell of sale
The aroma of fresh bread or other intoxicating buyers of finished products and forces them to buy more and more.
13. Strategic choice of music
The stores usually plays a quiet and slow music to inspire buyers a sense of calm and confidence. If the store plays fast rhythmic music, the buyers would have merchandised much faster and instantly left the shop that the owners of supermarkets is not profitable.
14. Treacherous yellow tags
When a customer sees a yellow price tag, he thinks it will save, and the more the price crossed, so it is in this confidence. But often the supermarkets have not even thought to sell the goods on "old" prices.
15. Peeled and washed fruits and vegetables
Laziness is the same engine of commerce, as well as advertising. Studies show that the washed and peeled vegetables are at times more expensive than the original crude.
Knowing these tricks, you will not buy what you do not need. And do not forget that shopping should be fed only, otherwise your stomach and hunger also "help" you to make impulse purchases!
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