New statistics Facebook: 1, 32 billion users, 30% come only from phone Bashny.Net

Facebook reported for the second quarter of this year, and one fact becomes more and more obvious: Facebook has become a mobile company, пишет The Verge. Social network receives 62% of the advertising revenues from mobile users - a pretty drastic change for a company that did not have mobile advertising two years ago.

In this case of 1, 32 billion people who use Facebook every month, 399 million - about a third - come only from phones. It is worth noting that the monthly base of Facebook users increased by 14% compared to last year, while the mobile user base has grown even more - 31%. According to Mark Zuckerberg, US users spend more than 40 minutes per day on Facebook.

In the second quarter Facebook announced 2, 91 billion dollars in revenues and profits of 42 cents a share, beating Wall Street expectations (2, 81 billion in revenue and earnings of 32 cents per share). Compared to last year, Facebook has grown revenue by approximately 60%, and profit - more than twice. You also stand to Facebook more than ever: the average worldwide revenue per user is 2, $ 24. If we take the average value for US users, this amount is 6, $ 44.

After spending $ 19 billion on WhatsApp in the past quarter, Facebook slowed the pace a bit, but is still working at full capacity in the mobile space. Newsline Facebook, its main asset for advertising, becoming more dense. Increasingly, brands are discovering that users will not see their posts if they do not pay for it.

According to eMarketer, the end of the year, Facebook will take 9, 5% of the US market of digital advertising. "As soon as the organic coverage brands reaches new lows, the transition from the Facebook social-marketing platform for mediocre advertising platform is almost finished," - says Melissa Parrish from analyst firm Forrester. "But now it is an advertising platform without many compelling opportunities for branding. Video advertising in the news bulletin can solve the problem - but only if people are willing to watch ads ».

Attention to the Facebook mobile field is gaining momentum. In January of this year for the first time Facebook has received more than half of revenue from mobile advertising. A few months later 59% of the company's revenue comes from the phone. This month - already 62%. When a little more than two years ago, Facebook came out on the IPO, the company has not received a penny from the mobile business. Two years later, the tape in the mobile Facebook filled lucrative advertising posts, buttons for installing applications and videos autoplay. More than a billion people use Facebook on mobile devices each month, and this trend is likely to be only usilyatsya.

Source: habrahabr.ru/post/230905/