gamification: involvement of users and employees or increase loyalty h4>
Adding game elements in your application or on your web site - otherwise known as gamification or Gamification - will not only make resource promoted a more attractive, but also increase the number of visits and the number of users.
Gamification in the last few years has become an integral part of web design.
So what is it? H5> gamification (Eng. Gamification) - is a great way to maximize customer loyalty and increase the profitability of your website by means of implementation mechanisms on non-gaming processes.
Each of us is a child who has a child to know the world and studied with the help of simple and clear games. Why is it when we grow up, someone decides for us that space to play in our lives no more ?! After all, more and more "far longer children" prefer to spend their free time for all kinds of games: mafia, crocodile, poker, chess and other board games again gaining popularity in modern society. Why not introduce an element of play in the process of interaction with employees and customers, which will increase loyalty to the company, both on the part of employees and outside.
Purpose Gamification h5> The purpose of Gamification is to make the usual traditional platforms more interesting by adding her game elements, where there is a huge amount and that can be applied in the process of creating a web site or application, for example: Achievements , hidden bonuses, competition, progress, or quest leaderboard.
A variety of activities and awards are the basis of a sort of "building blocks" gamification web site or application. Provide users with a variety of awards (bonus points or virtual money, stars) motivates them to actively involve in the process of working on the site and guarantee the return.
Gamification, however, is not the only way to make your website or application completely successful. Without a doubt, its use will bring many new items in the design and help solve functional problems and challenges. It must be remembered that the proper development and implementation of impact on customer loyalty and their involvement in the process.
Marketing activity and game mechanics h5> Game mechanics are widely used in marketing activity. Technologies that are available today make it possible to implement both simple gamification elements (loyalty program) and complex (interactive products).
In order to achieve business goals, you can use one of the following 10 game mechanics, or any combination of these methods.
Rapid feedback: quick feedback or response to the action
Encourage users to continue working on the site (in the appendix), to make any changes or return to the site by using the on-screen notification, text message or e-mail. You can also congratulate the user to the achievement of any goal, the next step is to encourage him or raise.
Transparency: the position of each user
You must create a comfortable system, whereby each user will realize your progress in real time. Overall Rating showing leaders and the following members also encourage members to become more active on the site or application.
Objectives: to achieve short-term and long-term goals
Put global and local challenges for users, their decision is always associated with obtaining a new experience.
Promotion: proof of achievement
It is necessary to ensure the continued reinforcement of progress, both monetary and emotional (bonuses, points, stars). The desire to get a new promotion will be an incentive to action on the site and guarantee the return.
Levels: raising or lowering the status of the user
Levels depend on the performance of long-term and short-term goals. They are used to identify the user's location on a site or application. With each new level unlock the user gets new quests or missions, promotion and rewards, ie logical development complexity.
Training: induction of
Training video shows you how to work with the site or application - every user learns by way of example, and not by trial and error. Simple tasks can help new users immediately involved in the process of "playing" on the site. They, mastering simple mission will enjoy clear guidance to work in an unfamiliar to this interface.
element of competition: a comparison with other users
Tables or graphs showing the position of the user relative to the other, always encourage users to become more active. Encourage competition between them. Your users must be wondering: How to become a leader? How to overtake its closest competitors? How to get more bonuses?
Cooperation: achieving goals through cooperation with others
Encourages users to join a team to perform complex tasks and production of large rewards and bonuses. Each team member must understand their contribution to the common cause.
Community: Social Activity
Community and participation in it gives meaning to the objectives, promotions, competitions and other mechanics. Users can share their experiences and knowledge on how best to perform a particular task, explain the pros get bonuses and promotions, talk about the benefits of the transition to a new level. Such communication stimulates the growth of new users and more active involvement of the old.
Points: real evidence of achievements
Gain experience, increase the accumulation of status and bonuses - all this allows users to purchase virtual and real products with substantial discounts or receive them as a gift. All points earned can be exchanged or spend, to get exactly that for which users to perform all tasks and increase your level.
These mechanics can be used both for users and internally with respect to employees. The involvement of employees in the gameplay will increase their professionalism and would "pump" their skills in a career.
We can safely say that gamification is transforming traditional business models, creating new ways to expand the business, manages the loyalty of customers and employees. Gamification works !!! It uses real motives and desires inherent in each of us, giving bonuses and awards, for which we are willing to put in a little effort. Given the recent research on the motivation of people to generate them in the principles of interaction with users and employees, gamification gives companies the ability to create and maintain a true loyalty.
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