Lego: The work among toys

Keep the suspense and hide the name of the company until the end of the recording, it makes no sense. Today Editorial NedoSMI came to visit the Lego.

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Right at the entrance, before the reception, guests will be greeted the doorman.
 - How much time this is going ?! - I could not help exclaiming.
 - Depends on how many people are working on it. From two days before ... Fans such a figure for the house and the year can do.
 - And inside it is empty?
 - No, you try to move.
 - 150 Kilograms for sure! Probably, at first taken some big piece of plastic and stuck to for simplicity?
 - No, everything from small detalek.
 - How many of them here?
 - Tens of thousands.
 - Figase ... Wait, so he's not fixed and does not fall!
 - A program used by collectors, take into account even where the center of gravity will be located.



These figures are not only in the office of Lego, they feature many games room and, of course, Legoland. For long-term use of glued parts. But Lego fans usually do not, and hardly collected, photographed, spread on relevant forums and dismantled to collect something new.



 - How many of these adults are enthusiastic Lego?
 - In the Russian-speaking Internet on two major forums such active about two hundred fans. They found amazing things, for example, assembled from Lego fire in an apartment in full size.



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The Company believes that the interests of children playing very similar and does special series for different countries. But Russian mother, but as Asian, different from American and European women. And not just income. Our parents at purchase it is important to the development of children, and the West - that the child was just a busy time. But by the age of five, children begin to influence the choice.



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 - Well, no differences in children, but can you believe the figures of the recommended age on the box?
 - Russian parents feel that their child is a genius and buys for a set of four with the number "6": "Che, I gathered out normal kid!". But it is important not just lay bricks, but also how the child is wondering how long it may be concentrated. Yes, you can collect, but whether it is a lesson comfortable and if he wants to continue to return to it? Therefore, we in the figures do some stock. If the constructor is designed for 5-10 years, we write on the box 6-12.



 - What's with gray import?
 - He is not, it is unprofitable. Lego holds a single price for all countries.
 - But something different incomes.
 - In our country, are special designed for Russian campaign, for example, now we have lowered prices by 20% on all models, advertised on TV. Although it would seem - a new year, and so the demand is very high.



 - Well, the Chinese?
 - We've put in a relationship with the buyer. And he understands that it is important, and the quality and attention to detail and the most expensive plastic and bright colors. We even have a telephone support service.
 - And what is asked of her? "Auntie, I gather I can not pamagiiiiiteee!»



 - Call, of course, the adults, but the most common question: "Porsche Cayenne black full-size can gather in two weeks? We have an open cabin! »
 - And you help?
 - We have fifteen years in Russia holds a number of festivals, shows and activities that are already associate with the event-company. But we - the manufacturer. The next year will begin to work with companies to arrange holidays for children, to educate them and to meet this demand.



 - A black Kaen what?
 - Do not worry, in two weeks it is impossible to collect.
 - Even if you hire a crowd of pioneers?
 - Not in this case, just the number of parts desired color even if all warehouses to collect, not typed, must be ordered. Design model also occupies.



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 - Yozheg !!! And what is the needle?
 - All the parts are standard. In the machine is the gear lever, but if you add a little imagination, it could easily become a needle.
 - Where did they take so much?
 - You can order any item in any quantity.



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The office operates a small railway junction with the two teams that begin to go when they pass by.



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From this picture should be fast heart beat of the collector. Lego Architecture - a series that can not be bought in retail stores and on the Internet. Sold only in special brendstorah America and Canada. Manager Key Account gathers it with his own money.



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Even the label "Exit" is framed in the form of Lego Circuits.



This charming cub size of an average dog weighs five kilograms.



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Chandelier, of course also from Lego.



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Well, that's a souvenir photo.



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