How to live 365 days, buying only Ukrainian Bashny.Net

So, today, exactly one year, and it is time to sum up the main results



365 days ago, I promised that the whole year will only buy products of Ukrainian origin. During this time, the experiment has acquired an incredible number of interpretations. Therefore remind conditions.

Ukrainian products we found a combination of two factors: the brand created in Ukraine (ie, Coca-cola and Tampax not fit), and manufacturing, located in the territory of the country. Since my initial experiment was based solely on curiosity - know the status of enterprises and that all the same make - these are the conditions we considered the most correct. In addition, well, we're Katya Venzhik understand that all the wealth of resources in our country - coal, agriculture and timber. The rest is from China or Italy :)

To be honest, I had no idea it would be so difficult and easy at the same time. What awaits me bytovuha not what I expected, and is open daily, detective work and logistician. That I met an incredible amount of interesting, intelligent people with burning eyes in love with his country. I did not expect the scale of interest in the experiment. And especially not expect that a large number of my friends and subscribers will follow the address detection sites. Very, very, I did not expect the TV version and dinner for 130 people (it's all Delo.UA blame :)).

Now conclusions.

In Ukraine, with rare exceptions, you can find almost everything you need for life. All year round. If you look good, all goods will be of very good quality, not only in performance but also in design. Yes, for me, a man who has the ability to wear Jimmy Choo shoes and buy the dishes for the house is not Ikea, appearance is very important!

Goods that are produced in our country, by 15-30% cheaper than similar imported.

Major competitors Ukrainian manufacturer - no doubt, China and global brands (also, in principle, made with China). Enemies? Are inside the country. IMHO. Because the same baby diapers, or, for example, phosphate-free detergents include difficulty in commercial networks. Good cosmetics available only as a private label commissioned networks. Buy it in some stores is impossible.

Search products of Ukrainian origin is easiest in the regions - in the markets and small shops. Actually, there where manufacturers simply enter. But something is trending and trendy - clothes, shoes, jewelry - it is easier to find on the Internet.

Most manufacturers (especially for clothes, shoes) has an excellent understanding of the process, good technology and fine quality. But completely missing the taste of the designer and the workplace. That is why, for example, knitted (and often factory shoes) of Ukrainian origin is difficult to bring myself to buy and wear it only if you passed for 65 years, you've lost a husband, a family-dog in one day, stopped cutting hair and dye roots and all that you have left - a 6 hectare garden. So there - yes, you can. In other places you can not.

Well, to say that 80% of manufacturers need to change sites, labels, packaging - I, frankly, very tired, and no this is not news. But believe me, dear entrepreneurs, as soon as you pay once not a lot of money photographers and stylists shooting, and your brand (logo, label, packaging, etc.) will express what you want to say to your work, your sales go up dramatically. And some have become love-mark. Undoubtedly, it is necessary to hire professionals - top managers, financiers, marketers, PR specialists, copywriters, designers, creators of the site. And do not try to do the whole cycle of their own, as is often the case now.

In Ukraine, you can find incredible for our region of production: cultivation of oysters, sturgeon, bananas, olives, tea, making peanut butter, jamon and whiskey. Ukrainians love to prove that they can do anything other than branding.

My life changed in an incredible way. A year ago, I thought that all I have to - it is tested products. And found 300 incredible stories of people who love to stupor this country and who are interested to live and work! Some of them have become my friends. Some, on the contrary, are still looking for the catch, why I was so kind. But now I know for sure: if a person has a dream, he is committed to love, even with 2-4 thousand dollars alone can do amazing things that people like. By the way, $ 4,000 - the average amount of the initial capital of the majority of Ukrainian producers (small and medium enterprises), which was launched not just a business, and production.

What we have in the country do not produce?

Then transfer easier. We do not sew, like jeans. Rather, their sewing factory in Krivoy Rog. The representative of the factory in a telephone conversation said that all the factory - technologies, equipment, materials and money - Austrian. The domestic market, these jeans do not fall, do not consider the Ukrainian production. We do not sew coats and do not make sunglasses in plastic and metal frame.

Or here's feminine pads. In the same Belarus, for example, has long taught them not only to do, but we also sell. We do not have even a small shop for their production. Although the same diapers we produce.

We have all the bad with technology. Vacuum cleaners, juicers and TVs that before the collapse of the Soviet Union and in the nineties produced / tried to produce at our facilities, is no longer made.

Of course, we do not have his red caviar, olive oil, cashmere, there is little stationery (although a couple of years ago, several factories have tried to organize their production). We idle factories that once did the dishes, and almost no cloth factory. Virtually all the equipment that is going on in the country, made from foreign components. Yes there equipment - light industry 98% working in a foreign raw materials. Therefore, 100% Ukrainian production can be considered unless a couple of companies who make suits and dresses made of fabric produced in Chernihiv, but our farmers.

But in any case I am convinced that brands invented in Ukraine, as well as production, located at us, not only create jobs, but also strengthen the economy anyway. Well, less harm to the environment.

That will stay with me?

I do not see any reason to change some Ukrainian goods imported counterparts. For example, a boat from Kaczorowski, lip gloss from Diva, tights Anabel Arto, nail polishes LCF, coat Frizman, phosphate-free detergents and cleaning products, kitchen utensils Biol. All that is quite easy to buy and just do not want to change, because the quality and the price suits me 100%.

What I regret?

Not writing more often, almost every day, because new discoveries I have had several times a day. That did not have time to go round the whole country. Sometimes slept more than it could, and not all of the planned managed. And do regret not having done more than made.

What's next?

The revolution brought about changes in the course of my experiment. And we Katya Venzhik even did not arrange that joyful writing materials about the next opening is not very correct in relation to the interests of those who defend the right to live in a normal country, and suffers for it. So we have "stuck" about twenty posts, we are happy to share in the near future.

I will continue to write a blog about all Ukrainian production that I find, or rather, which now finds me in the most unexpected places. The blog will be a new heading "Family Budget" - about where you can save by buying Ukrainian products, especially if you are a working mother of three children.

On Tuesdays and Thursdays in the interval from 8.15 to 8.30 on the channel "Ukraine" you can watch the TV version of the blog (and later here on the website, review), for which a special thank you all, all the producers Productions "television reception" for believing in me and separate - "godmother Mama" video version Natalia Yemchenko. The program "Ranok With Ukraine" I'm not just telling about Ukrainian goods, but they are tested so severely that even the most serious skeptics can be convinced: "If we then things survive in everyday life, you can use them exactly».

As I promised, I will be the site with all the addresses, passwords, yavkami will book - a guide to the country, very soon. Well, in the near future - the second Ukrainian Dinner with new and interesting case studies and tasting products.

And yet ... Yes, I'm flying to Italy to celebrate Valentine's Day. And, of course, I will be there shopping :) Although, frankly, I can not say that something I very badly want. Maybe wine and cheese. Well, even despite the thaw buy ugg boots, because it is very merznu on the set.

And yes, all this year, all products bought solely for my personal money. Photographers - Delo.UA. Travel expenses - philanthropist, who requested anonymity.

Of course, my experiment can not be called "pure" 100% - still I went abroad on business trips (and eat their gourmet breakfast), I bought a cashmere scarf in a period of depression exactly six months later and enjoyed their old phone and computer with a bitten apple on the lid. But even in this form, I personally opened a completely different Ukraine - the one that I did not even know. Though perhaps before that I was too snob (like most of my friends).

I am incredibly grateful to everyone who believed in me and helped all the time. Kate Venzhik - for what was not just an editor, but also a psychologist when I was tired all the time to live in trains, heard unpleasant remarks in the back and just did not have time. Ira Rubis - for what has given us the opportunity to Katya realize all that we wanted, and became one of their most ardent followers of the experiment, hoisted it on the whole family. My beloved Alla Shevchuk, without which half of the tested products had to be I just do not get there, Ira Kuks and Gale Miller - for what insured Alla, when she already was emptied down; throughout the agency PillarPR - just for the fact that it withstood all and very helpful. Anyone who came with pictures of labels with the words "Oh, look, I've found for you," and those who wrote on Facebook and on all available emails. Especially touched by the two friends, who within a few hours after my post on FB brought SLR Camera with the words "Use as needed." And one incredible man who holds hands, support, help, and very proud of me.

UPD

All recordings made during the year can be viewed at this link delo.ua/business/made-in-ukraine/ All brand names are clickable and lead to websites of manufacturers.

Julia Savostina

delo.ua/business/kak-prozhit-365-dnej-pokupaja-tolko-ukrainskoe-227129/?supdated_new=1392398782